Over a Million Small Businesses Still Struggle with Marketing
Despite advances in social media, many companies are still failing to get to grips with show casing their products to consumers
Almost 1.4m UK small businesses could be struggling with their marketing, according to a report by Hiscox.
The survey of more than 1,000 small enterprises revealed that 26% of respondents feel they are in need of ‘support and advice’ when it comes to marketing their businesses to customers and clients.
Despite advances in digital and social media, many companies are still failing to get to grips with more traditional methods of show casing their products to consumers such as client pitches and networking.
Content marketing and social media (49%) was cited as the biggest challenge for respondents followed by SEO (33%), marketing collateral (32%), brand and design (32%) and public relations (31%).
This news will no doubt be a cause of concern for many as just last week it was revealed that marketing is deemed ‘critical’ to growth for 81% of small businesses.
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