How to Make the Most Out of Selling Online
In the internet age, gaining sales via the internet is invaluable
Online shoppers in the UK spent are expended to spend £77bn on internet purchases this year. Despite consumers continuing to feel the pinch, the e-retail market keeps defying the general retail trend to record double-digit growth. For the small business owner, this is a burgeoning market that shouldn’t be disregarded.
Here are our 5 top tips for selling effectively online:
Get the fundamentals right before selling
Businesses selling online need to provide an experience which embodies trust, reliability and good service – so getting the basics right is crucial. To reassure prospective customers that their confidential information is kept safe online, make sure you display security accreditations, such as an SSL certificate which demonstrates the legitimacy and security of the site; clearly display customer service numbers in addition to contact email addresses so that people can speak to someone directly should they encounter a problem, and make sure your terms and conditions are clearly visible and written in plain English. If you aren’t up to setting up your own site, work to set up an eBay or Amazon shop to add its security and trustworthy credentials to your own.
Sell your personality as well as your products
People like to deal with people. When it comes to making a purchase, building a rapport creates reassurance and trust between two parties and this can often be difficult in an online world. Adding pictures, videos or even a blog to a website will give customers a keener insight you’re your business and help to establish this relationship.
Get the right balance when promoting your product
Because a customer can’t physically see or touch a product as they would on the high street, buyers have a heightened desire to know as much about it as possible as a result. Make your goods as attractive as possible, but be wary of over-hyping your item. Give detailed product descriptions, clear pricing and highlight guarantees to minimise the likelihood of a dispute.
A picture is worth 1000 words – but not just any old picture!
Images are an important deal clincher to selling online. While digital photography offers the ability to produce pictures quickly and cheaply, if you don’t get the lighting and settings right, you can end up with images that don’t do your products justice. To maximise your chances of success, especially if you’re selling textured, patterned or image-led products, consider using a scanner to capture products as they are. Compared to digital photos, scanned images show more fine detail and replicate the colour of the product more precisely – particularly important when you’re selling clothes or textiles. You can pick up an Epson scanner from £99.99 and read more tips on scanning ‘three dimensional’ items on the Epson Business blog.
Most search engines let you notify them for free about your website, if you’re launching a new site. They will then add your site to their search results if your site meets their criteria. When it comes to the actual products, make sure that you have all of the key words that people will search for. Avoid adjectives like “gorgeous” and stick to details like “silk / new / black”. Your search functions should also accommodate common misspellings by returning similarly spelled items or your sites most popular search terms.
Neil Colquhoun is a Director at Epson UK.