Exploiting Copyright and Using Copyright
If a person or organisation wishes to use a copyright work in a way which will infringe the exclusive rights of that owner and no exception applies, they cannot do so without the permission of the copyright owner.
The way in which permission can be granted varies (see If you have copyright, what can you do with it?).
The copyright owner may refuse to give permission for use of their work.
It is important to remember that buying or owning the original or a copy of the physical form of the copyright work does not necessarily give you permission to use it however you wish.
For example, buying a copy of a book, CD, computer program and so on, does not necessarily give you the right to make extra copies (even for private use) or to play or show them in public.
Some minor uses may fall within the scope of one of the exceptions (see Exceptions to copyright) to copyright, but for actions that infringe copyright and are not covered by those exceptions, you will usually need to approach the copyright owner and ask to purchase an assignment of copyright in the work or, as is more usual, negotiate a licence to cover the use you intend to make of the work.
This business advice article is subject to Crown Copyright © 2012