CRM – 10 Critical Factors


Choosing the Right Supplier

Unless you have implemented, as opposed to used, a CRM system before it will pay to be guided by a specialist supplier, preferably one that can take the time to meet you face to face. An experienced implementer will be able to advise you how best to configure the system to meet your requirements, how to reconcile the many conflicting internal requirements and how to map your existing data into the new system. They may also offer training, normally split into quick courses for sales people, forecasting for sales managers, and longer more comprehensive ones for database administrators and marketing people.

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