Sales & Marketing

From expert sales tips to deciding upon a social media strategy for your business; is4profit’s sales and marketing articles cover a range of ways in which small businesses can attract and maintain customers and increase turnover.

Telesales & Telemarketing Training and Development

The Training and Development of Telesales & Telemarketing personnel is a question that all small to medium sized businesses need to address. Well-motivated, well-informed and highly skilled personnel are vital to any business. Effective recruitment is a key ingredient of the recipe, in addition businesses must be aware of and be reactive to shortfalls in knowledge and skill and attitude. How do I know if my business will benefit from training? Answer the following questions Would your like you telesales / telemarketing team to… make more calls? increase their call-to-sale conversion rate? secure more appointments from their calls? build a better, quicker rapport with your prospects/customers? improve their questioning and listening skills? handle your prospects/customers objectio... »

Understanding Your Customers

The DTI drives our ambition of ‘prosperity for all’ by working to create the best environment for business success in the UK. We help people and companies become more productive by promoting enterprise, innovation and creativity. We champion UK business at home and abroad. We invest heavily in world-class science and technology. We protect the rights of working people and consumers. And we stand up for fair and open markets in the UK, Europe and the world. Understanding Your Customers The better you understand your customers, the more responsive you can be to their needs. By looking at the experience of one company, this guide shows how you can gather, interpret and use information about your customers to improve customer service and market your business more effectively. This ... »


Finding, keeping and pleasing customers is the name of the game for small businesses. Over the coming months, we’ll be introducing information and advice on a whole range of guidance to help you to help your customers. When it comes down to dealing with your customers – and especially those who may be unhappy with your products or services or those who have extremely high expectations – be sure that what you promise can be delivered. We’re currently working to bring you more details about consumer rights and consumer affairs. ‘Customers’ business advice article: Crown Copyright © 2002-2013 »

Corporate Events: Guide to Effective Corporate Events

A Step-By-Step Guide with Hints and Tips Fundamentals The term “Event” covers a host of activities but for this guide it refers to: exhibitions and conventions conferences and seminars seasonal parties annual dinner and dances post AGM celebration for shareholders client entertainment. Why undertake an event? The prime reasons for any corporation to participate are to: thank your project team for a fine achievement celebrate gaining a significant client account improve relationships with existing clients develop relationships with new / prospective clients raise the company profile / image thank customers for their business educate and / or inform launch a new product or service. Events offer direct exposure to your target audience. Whatever the event, it should reflect yo... »

Corporate TPS

Corporate Registration on TPS What is the TPS? The Telephone Preference Service (TPS) maintains a statutory register of telephone numbers of subscribers who object to receiving unsolicited telemarketing calls. The TPS register is run by the Direct Marketing Association under contract to Ofcom. Registration is free of charge and takes 28 days to take effect. This document is based on Crown Copyright © 2004 »

Advertising & PR

‘Word of mouth’ from satisfied customers is often the best form of advertising – and the least costly. But for a more formal advertising strategy, you need a more consistent and long-term plan. For example, the advertising media you choose needs to be consistent with how you think your customers will find out about your business. Typical advertising media include: Yellow Pages Merchandising (such as point of sale, leaflets, packaging, shelf displays and window displays) Local newspapers/radio/TV National press and TV Posters and leaflets Trade journals Websites Exhibitions and trade shows The Advertising Standards Authority is a good reference point for UK standards and codes of advertising practice. This article based on Crown Copyright © 2002 »

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