Businesses Urged to Get Online As High Street Spending Falls
While good weather has helped pubs and restaurants avoid initial ‘Brexit blues’, consumers are expected to reduce spending
Small businesses are encouraged to embrace e-commerce or risk losing sales, with new research having found that UK consumers are rejecting the high street in favour of online retailers.
According to a report by the British Retail Consortium (BRC) and KPMG, online sales accounted for 20.4% of non-food sales last month – up 1% when compared to 12 months ago.
While many predicted that consumers would immediately tighten their spending following the EU referendum result, good weather appears to have helped pubs and restaurants avoid the initial ‘Brexit blues’ with consumers’ spending up 12.2% and 12.8% respectively.
Despite the positive findings for the hospitality sector, consumers are expected to reduce their spending in coming months.
Helen Dickinson, BRC’s chief executive, said: “Online (non-food) sales echoed the performance of total sales this month, with growth rising back to the 12-month average.
“The brief drop-off in online sales activity in the few days following the referendum turned out to be a blip as consumers, who had turned their attentions to browsing for details about the EU, quickly returned to spending online.”
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