Business Self-Assessment

Your markets

  • Which markets, or market segments, are most profitable?
  • What plans do you need to attack new markets?
  • Are existing markets saturated?
  • Who makes up your markets

Your products and services

  • Do they meet customer requirements?
  • Which are the most profitable?
  • What about price, service and quality issues?

Your marketing effort

  • Are your existing marketing methods right?
  • How much do they cost?
  • How do you target potential new customers?

Your competition

  • Who are they?
  • What are their strengths and weaknesses?
  • How do customers compare you and your competitors?
  • What are your strengths and weaknesses?

Your suppliers

  • What are relationships like?
  • Do you work with them to improve their quality of supply to your business – and thus to your customers?

Finance and cashflow

  • How does your cashflow forecasting system work?
  • Is it accurate?
  • What about your profit forecasts – do you keep them up to date and monitor performance?
  • Do you maintain tight budgetary control on financial matters?

Premises and equipment

  • Will your premises cope with your plans?
  • Are they used to best effect?
  • Is your equipment up to date?
  • How will you find any improvements?


  • Do you have the right people to achieve your objectives?
  • Do they know what is expected from them in achieving those objectives?
  • Do you operate a training and development plan?

The management team

  • Who are they?
  • What are their strengths and weaknesses?
  • Do they need training?


  • Do you know your own strengths and weaknesses? (See SWOT Analysis)
  • Do you need training?

Copyright: The Business Self-Assessment Check List has been reproduced in accordance with Crown Copyright © 2011

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