Business Owners ‘Uninspiring’ as Workers Turn Towards Their Colleagues For Leadership
A massive 80% of workers believe the way a task is presented to them has a direct impact on their motivation to do the job
Just 18% of workers find the leader or CEO of their company inspiring, according to a report from Present.
The survey of 145 business professionals working at companies with 500+ employees revealed that 44% of respondents look towards their colleagues for inspiration and guidance and not the business owner.
A massive 80% of workers believe the way a task is presented to them has a direct impact on their motivation to do the job with 35% stating they don’t hear from their leaders on strategy or the company vision regularly, but when they do, 55% find the presentation “uninspiring and repetitive”.
78% of those surveyed expect their leaders to tell a story about their brand – suggesting a lot more is being asked of business owners them than they may realise.
Spencer Waldron, co-organiser at Present and European regional manager of Prezi, said:
“Delivering speeches and inspiring a workforce isn’t an easy task, however it is fundamental to achieve change, as well as retain good talent.
“Perhaps now more than ever, with the Brexit fallout, business owners and leaders need to take steps to engage their employees and secure their buy-in for the future.”