The Business Owner: Elliot Castle, We Buy Any Home
An incredibly volatile market, Elliot Castle knows that when working in property, transparency is the name of the game
Founder: Elliot Castle
Company: We Buy Any Home
Proposition: We Buy Any Home aims to benefit homeowners who are struggling to sell their property and need to sell quickly
How is your business different from what’s already out there?
We Buy Any Home is the UK’s leading home buying company and one of the only genuine cash buying companies around. We help people who are looking to sell a property fast, and offer them a hassle-free service to sell their home.
How did you finance your business?
We Buy Any Home is a cash-buying company, so we have significant cash reserves to ensure sales can be completed quickly.
What is the most important thing to keep track of in business and why?
For us, it is ensuring our customers are our main priority, and that they receive an honest and transparent service.
What is the biggest day-to-day challenge you face?
The property market can be a volatile one, so that can be a challenge! In particular, keeping track of key metrics such as the number of mortgage applications, the price index, the number of new listings, the average time properties take to sell and the number of sales across the UK.
What marketing techniques do you use to attract new customers?
We currently implement a targeted content marketing and social media strategy which ensures We Buy Any Home is a hub of up-to-date information and advice for both our existing and potential customers.
Do you think it’s important for small businesses to export, any tips?
I think it completely depends on the business.
What’s the business app you couldn’t do without?
The Property News App as it keeps me up to date with all things property-related!
Describe your company’s culture in three words:
Collaborative, hardworking and supportive.
What would you like the government to do for small business?
I think investment and funding for small businesses is absolutely crucial, and there is definitely more that can be done by the government in this area. Particularly to help promote entrepreneurship.
Who’s your biggest small and medium enterprise hero?
I think anyone who has started their business with a small amount of money, and who has since gone on to build their own empire. For example, the likes of Jon Hunt and Lord Sugar.
Where do you want the business to be in three years?
We would like to see the business help many more customers across the UK, and ensure we continue to offer a hassle and stress-free service to all.
What’s your top tip for keeping it lean and making profit?
Any property buyer needs to factor in to make a profit of some kind, and this simply would not be possible if we were paying full market prices for properties. We offer sellers between 15- 20% below market value, however we are completely transparent about this, and never ask for any fees in addition to this.