The Business Owner: Adam Breeden, Bounce
The founder discusses the importance of monitoring growth strategies and why word-of-mouth is the ultimate marketing tool...
Name: Adam Breeden
Founders: Adam Breeden & Dov Penzik
Location: Farringdon, Shoreditch and Chicago
Proposition: The world’s finest social ping pong brand
How is your business different from what’s already out there?
Bounce combines a fun activity with incredible design and hospitality to create an unrivalled social experience.
How did you finance your business?
We have used a combination of equity and traditional high street bank debt to fund the business.
What is the most important thing to keep track of in business and why?
People, resource allocation, and balancing risk and reward with regards to strategic growth. But ultimately, the most important thing is consistency with excellent customer experience, every day, all day, everywhere, everyhow.
What is the biggest day-to-day challenge you face?
Maximising where I place my time and energy.
What marketing techniques do you use to attract new customers?
PR, guerilla marketing, social media, but ultimately it’s all word-of-mouth. By looking after continually enhancing each customer experience and exceeding expectations, we create marketers of our customers.
Do you think it’s important for small businesses to export, any tips?
We are exporting our product to the US and beyond – it is only unimportant if it’s not relevant to your business. In fact, I would caution anyone leaping into an international growth campaign without first exhausting national growth opportunities.
What’s the business app you couldn’t do without?
Genius Scan and SignEasy. I can be remote and sign anything, as well as return these documents from wherever I may be.
Describe your company’s culture in three words:
Fun, innovative and fast-paced.
What would you like the government to do for small business?
I think they do a lot already to promote entrepreneurialism. In comparison to how things work in other countries, we have a very fertile small business environment. I think they could work on promoting better communities to help connect people more, although the market is taking care of that itself.
Who’s your biggest small and medium enterprise hero?
Elon Musk is a great icon for people. His vision is one of the biggest of anyone’s and completely aligned with inspiring a sustainable future. I’m a sucker for Steve Jobs, I’m still astounded by his devotion to the aesthetic design of his products, even on the inside of Apple devices where no one looks – a boundary pusher like we’ve never seen.
Where do you want the business to be in three years?
To be the clear leader internationally in social entertainment venues.
What’s your top tip for keeping it lean and making profit?
Focus on making your product better than you think it ever needs to be. Anyone can run a lean business – the challenge is the top line.
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