Advertising & PR

‘Word of mouth’ from satisfied customers is often the best form of advertising – and the least costly. But for a more formal advertising strategy, you need a more consistent and long-term plan. For example, the advertising media you choose needs to be consistent with how you think your customers will find out about your business. Typical advertising media include:

  • Yellow Pages
  • Merchandising (such as point of sale, leaflets, packaging, shelf displays and window displays)
  • Local newspapers/radio/TV
  • National press and TV
  • Posters and leaflets
  • Trade journals
  • Websites
  • Exhibitions and trade shows

The Advertising Standards Authority is a good reference point for UK standards and codes of advertising practice.

This article based on Crown Copyright © 2002

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