63% Of Consumers Want To See A Product Before Buying, As High Street Love Affair Remains Strong

The demand for more in-store tech is high among consumers, with 65% eager to see more touchscreen options and 57% some form of VR

63% Of Consumers Want To See A Product Before Buying, As High Street Love Affair Remains Strong

63% of consumers want to physically see a valuable product before buying it, as the UK’s love affair with the high street continues through testing times, according to Barclays.

The Barclays New Retail Reality, which surveyed 2,000 UK consumers, revealed that 24% are optimistic that physical stores will have a better offering post-Brexit, compared to just 12% who believe the opposite.

65% of respondents even want the protection of British retailers prioritised as part of Brexit negotiations – signalling how the high street has become ingrained in British culture.

When asked about potential improvements shops could make, the demand for more in-store tech appears high, with 65% eager to see more touchscreen options, 57% some form of virtual reality and 57% smart dressing rooms.

Despite, consumers’ fondness of physical shopping, 83% said they’re also planning to shop online at an internet specialist in the next 12 months, suggesting competition between in-store and online retailers is only going to intensify.

Ian Gilmartin, head of retail & wholesale at Barclays, said:

“The British high street is part of what has made the UK great. Being a ‘nation of shopkeepers’ is ingrained in our cultural identity and consumer pride in the sector endures. Our research reveals that the public still see the high street as an essential part of the shopping experience and as a national treasure they want to see protected.

“Consumer confidence in the retail sector is continuing despite uncertainty caused by the Brexit vote, and there are opportunities ahead for retailers if they can maximise the opportunity of ‘Brand Britain’, both at home and abroad.”

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