Businesses Must Do More to Foster Creativity

As many as 70% of the UK’s businesses are not encouraging the creative spirit in the workplace…

Creativty is seen as a critical ingredient in the mix if UK businesses are to survive and innovate, but just 30% of firms are doing anything to encourage creativity.

That’s according to business coach and psychologist Ros Taylor who conducted the research for her latest book, Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick

Polling 1,000 workers in the UK and speaking with business leaders across the globe, Taylor made some interesting findings about people’s attitudes toward creativity.

Many of the people Taylor interviewed had notions that creativity was the preserve of only the artistic, and that the wokplace was no place for this sort of creativity and that having ideas at work was not "being creative". It is this very misconception that Taylor wants to address:

“Creativity is about new ideas in any domain, even the world of work, whether you’re a designer or a HR Director,”

Taylor continued:

“Creativity is the precursor to innovation, the practical result – creativity made manifest. Innovation can transform a business into an adaptive and evolving entity, yet only 25% of employees in the UK are actively given time to come up with new ideas in the workplace. If there were ever a time that we require to do things differently and have ideas it is now!”

Ros Taylor has proposed that there are four different creative types and that teams in businesses where all four aspects are represented tend to engage fully in the creative process.

Taylor believes that UK businesses should actively recruit with creativity in mind and that staff should be assessed to determine their creative styles.

Furthermore Taylor proposes that by allowing staff to exercise their creativity they can "play to their strengths" and avoid frustration and potential conflicts that might otherwise undermine a business’s productivity.

“Creativity is the precursor to innovation, the practical result – creativity made manifest. Innovation can transform a business into an adaptive and evolving entity, yet only 25% of employees in the UK are actively given time to come up with new ideas in the workplace. If there were ever a time that we require to do things differently and have ideas it is now!”

Employers are therefore being urged to rethink creativity in the workplace and to foster a new culture of creative working.

“If employers don’t see their workplace as a space for creativity and their role as fostering it, how can we expect there to be new ideas and true innovation in business?”

“Ideas are the lifeblood of a company and organisation. Those businesses that recognize this and take creativity seriously are already poised for success.”

Creativity at Work is on sale from 3rd July 2013

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>