O2’s Priority Moments Opens Up to Small Businesses
Customers of the big mobile telco O2 should be familiar with the company’s "Priority Moments" programme which gives O2 customers access to exclusive offers from shops, services and leisure brands.
Until now, Priority Moments has included offers from big brand names but now, with the launch of Priority Moments Local, small and medium-sized businesses can make special offers to the 23 million customers on the O2 network.
Using Priority Moments Local means that SMEs from the sole trader to the big 250 employee business can now be seen alongside the big brands – O2 customers can download the Priority Moments app (available for Android, Blackberry and iPhone) and use the location-based service to see local offers.
For local small businesses that gives them the opportunity to be in front of those same customers alongside offers from the bigger players and it’s similar to the other voucher and deal services such as Groupon.
Advertising on Priority Moments Local is free for small and medium-sized businesses as long as they have an O2 connection. Franchises and chains have to pay for their ads like any of the larger firms.
Signing up to Priority Moments Local, independent retailers can "go live" within 24 hours with a limit of 500 vouchers. For small businesses offering high-volume products and services that may seem like a small number, but O2 are hoping that the 500 cap will keep SMEs returning to the portal.
O2’s Business Director, Ben Dowd, said of the new scheme:
“The great thing about Priority Moments is that everyone wins. The consumer wins, the British high street wins and the independent retailer wins. We know the level of competition is intense with independent retailers fighting to have their share of voice and trying to find modern and cost-effective ways to reach their customers. An ad in the local newspaper simply doesn’t cut it in today’s digital universe.”
O2 recognises the service as an opportunity for the smallest, "most exciting" high street businesses to get a voice on the location-based service, and encourages independent small businesses to offer their products & services on the new, more open platform which looks like a response to Vouchercloud which is part-owned by competitor Vodafone.
For more information, small firms should go to www.o2priority.co.uk/local/