Small Businesses May Fall Foul of Cookie Laws
Cookies allow websites to remember visitors and store their preferences such as log-in details, browsing history and ordering information, by installing a small piece of code on a user’s computer.
The FPB urged businesses to make any necessary changes to their website as soon as possible, or risk facing a fine of up to £500,000.
said FPB chief executive Phil Orford.
“Now, you won’t be able to put cookies on people’s computers without them consciously giving their consent for you to do so, even if it means your website might not work properly as a result.”
However, the ICO has confirmed it will give small-business owners up to 12 months to make necessary alterations before it would press for prosecution.
Malcolm Elmsworth, technical director of web design agency Electric Putty, said in most cases, cookies were used “completely innocently” by businesses to remember information about customers.