Small Retailers Agree: Music is Good for the Shop Floor and for Business
Small business owners agree music is vital to a successful retail environment according to new research.
As a small retailer competing with the high street chains and the supermarket giants, it is crucial you do everything you can to make your business profitable.
- 78% of small retailers recommend other retailers play music to improve in store productivity.
- 53% of small retailers believe their store financially benefits from playing music.
The findings also show that not only is there financial benefits from playing music but it will keep staff happy as well:
- 84% of retailers asked felt that playing music puts their staff in a happy mood.
It also improves the in store atmosphere, something which is crucial for a small retailer:
- 79% of business owners believe the atmosphere of the store will suffer if music was removed.
Jonathan Morrish, spokesman at MusicWorks, said:
“Music can play a crucial role in increasing productivity by creating the right working environment for staff. Music can also boost sales by encouraging customers to remain in the shop /store and spend money.”
“This research is great news for small retailers already playing music as it is proof that a nice environment can significantly boost their business.”
As well as the financial and emotional benefits playing music brings, there are also legalities surrounding the use of music in public.
A licence from both companies is required to play music. PPL collects on behalf of record companies and performers and PRS for Music collects on behalf of songwriters and publishers, as well as the live sector.