SMEs Can Boost Business by Getting IT Savvy
Is Social Media the key to growing your business?
UK Small-to-medium-sized businesses can grow and boost their business if they become more IT savvy.
So says a recent survey of IT decision-makers of SMEs, which shows that 96% of them consider IT to be crucial to business growth. And yet surprisingly, over a quarter admit that they do not know enough about the topic and how to make it work for their business.
The research carried out by HP also shows a broadly optimistic picture when it comes to economic positivity among UK small businesses with over 90% of small firms saying they are optimistic about the future of their business over the next three to five years, while just under half said they were optimistic about the state of the UK economy over the same time period.
Another interesting finding was that only a third of respondents are deploying ecommerce strategies. This suggests that the majority of small businesses are not using the Internet to trade, which again offers potential for IT education to aid further business growth, in particular in the area of social media.
Indeed, with over ninety-nine percent of UK businesses having fewer than 50 employees, any help they can receive to make the right purchasing decisions is very important.
Joining Michael Wilson to talk about why small business owners should grasp the opportunities available to them online and to provide them with the latest tips and advice on how to get IT savvy and make social media work for their business is Richard George, professional networking expert from LinkedIn.
For more information visit the HP Business Answers blog.