The Apprentice Offers Practical Business Advice, say SMEs
The Apprentice follows 16 would–be entrepreneurs as they compete to become Lord Alan Sugar’s next apprentice, completing tasks such as business pitches and designing new products.
The opening episode follows the candidates as they make and sell sausages on the streets of London, under the scrutiny of Lord Sugar’s advisers Nick Hewitt, and vice chairman of West Ham United Football Club, Karren Brady.
Earlier this year the Institute of Directors (IoD) criticised the show for offering little practical business advice, saying the programme is entertaining but not informative.
However, small-business owner Reuben Bakker–Dyos, founder of RBD Media said:
“It’s useful when contestants have to do product pitches and we see the feedback. Lots of small businesses will have to do the same but often don’t get any feedback so it’s difficult to know what – if anything – went wrong.”
PR firm Publicity Oxford’s founder, Catherine Warrilow, added:
“It offers good reminders of things to pay attention to and what happens if you jump in unprepared.”
A British Chambers of Commerce spokesman said the programme helped encourage an enterprise culture.
“We like the show, and if it arouses an interest in business and encourages more people to become entrepreneurs then that can only be a good thing.”
But not all small-business owners agreed. Online recruitment firm ZootAlore! chief executive, Adrian Oldfield, said:
“It’s a game show, with not very good quality candidates. I bet you couldn’t find one business that has gained anything from the programme.”
The new series of The Apprentice starts on Wednesday 6th October at 9pm on BBC One.