Accelerate your Sales & Marketing
Freshbusinessthinking.com has teamed up with Sales & Marketing experts Mike Southon and Chris West, better know as the The Beermat Entrepreneurs, to produce a high-impact one-day Sales and Marketing Workshop with the aim of helping business owners and entrepreneurs of small to medium sized businesses to develop and accelerate their skills.
Serial entrepreneur and Financial Times columnist Mike Southon says:
“Many companies fail because they get their sales wrong – probably more than for any other reason, including finance companies with excellent products, able people and good-looking marketing plans: none of these matter if real live customers are not persuaded to write out real live cheques.”
“Business owners can all too often be haunted by the myths that prevent people from doing sales excellently; that sales is somehow flashy and dishonest. It is time these myths are replaced with the truth, that in the modern business, everybody sells. The sales role stretches across the entire team, from technical people to the ‘sales cornerstone’ at the heart of the operation.”
Mike Southon, who has thirty year’s experience of sales across a range of business environments, co-founded his own business in 1984 and was responsible for growing the company to 150 people before selling it to what is now Cap Gemini Ernst & Young. Since then he has been in charge of sales in seventeen start-up ventures.
In 2002, Mike Southon and Chris West (Innovation and Intrapreneurship Advisor; and Marketing practitioner) collaborated to produce the best-selling book The Beermat Entrepreneur, an advisory guide for entrepreneurs and start-ups based on their ‘Beermat’ methodology for entrepreneurs which has received rave reviews:
“In professional partnerships we like to think we don’t have to sell. This is a dangerous illusion. Luckily Mike Southon and Chris West are here to show us how and why it needn’t be hell. Inspiring and motivational”
says John Beevor, BPE Solicitors.
The Beermat Entrepreneurs have since rolled their methodology to thousands of small business founders, corporate managers and business students across the UK, France and America. Chris West says:
“Marketing is the driving force of every small business, but many entrepreneurs are unsure how best to go about it. You don’t need a huge marketing budget to get results, there is a plethora of inexpensive but ingenious ‘tricks of the trade’ that are guaranteed to pay dividends.”
“The afternoon session of the ‘Sales and Marketing Workshop’ is designed to demystify this essential area of business enterprise, telling you everything you need to know about researching and identifying customers, creating an impressive marketing strategy, building marketing campaigns, and increasing consumer awareness and – therefore – sales. We’ll be providing the delegates with crucial insights into online resources and the UK media.”
The Sales and Marketing Workshop on 22nd April 2010 is for business owners and managers both with and without experience of sales and marketing, who want to make more money, become a better marketeer, and who are not afraid to challenge their current strategies. Lively and interactive, this workshop will leave you with ideas and tools you can use immediately to move your sales and marketing processes up a gear.