Campaign Aims to Help Businesses Keep Good Records

Campaign Aims to Help Businesses Keep Good RecordsA major campaign is being launched this month to help small businesses and the self-employed get their books in order.

Office supplies expert Staples is supporting HM Revenue & Customs (HMRC) in an innovative partnership that aims to promote and encourage good, accurate record-keeping habits.

Many people don’t realise that a change in the law, introduced last year, means that there are penalties if you do not to take reasonable care with financial paperwork.

The campaign is designed to get over some of the hurdles of record keeping. The message is simple – ‘do a little, do it often’. To link all the material together a visual of a mountain runs across all material – from in-store to online – reinforcing the point that leaving things to the last minute can be a real challenge.

Staples Head of Marketing Yetunde Ige said:

“We are delighted to be working in partnership with HMRC. As the UK’s largest supplier of office equipment, we are in a perfect position to promote this important message. We have a customer base that includes a growing number of start-ups and home businesses and hope this initiative will make a real difference.”

Simon Vessey, HMRC, Head of Marketing Communications, added:

“We hope this campaign will help get the message across that keeping records makes sound business sense. We also want to communicate that record-keeping may seem like a challenge, particularly when you’re starting out, but it will bring real benefits to your business – and once you’ve got the record-keeping habit, you’ll find it’s one you won’t want to break.”

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