Retailers to Display 2060 Visions
Retailers will dazzle the public with their visions of the future through skillVM 2010 (PDF), a visual merchandising competition launched yesterday.
Visual Merchandisers (VMs) entering the contest will build their store windows as they imagine they will look in 2060 – all live on public display in shopping centres across the country.
Skillsmart Retail is calling on both professional and student visual merchandisers to enter the competition, which is now in its third year and is designed to highlight the high level of talent required to work in retail.
Anne Seaman, Chief Executive at Skillsmart Retail said:
“skillVM 2010 gives retailers a real opportunity to show off not only their skills but also their vision.
“The competition offers a great chance for retailers to boost their profiles and competitive edge. With the inspirational subject this year we are looking forward to seeing how they rise to the challenge.”
skillVM 2010 will see teams given a designated space and budget to design their future visions, with both student and professional categories running simultaneously.
The professional teams will create displays using their own products, while the students’ work will focus on a fictitious ‘dream pillow’ product given to them by competition organisers.
The competition will run in three stages, with the first phase seeing teams submitting their designs on paper for review by a panel of judges. The second stage will see the best teams selected for the national heats where they will build their sets in regional shopping centres across the UK. The third stage is the live final where the top three teams will build their displays at the In-Store Show at Marketing Live at Olympia in June 2010.
This year’s competition follows the hugely successful skillVM 2009 in which retailers Avoca of Belfast, Marmalade of Axminister and Swarovski of Dundee reached the final.
Rachel Love-Cameron, one half of last year’s winning Avoca team said:
“It was a really good thing for us and for our store and I think it’s going to be a fast track for my career. I also think the competition is a good thing for visual merchandising. It isn’t just window dressing – it’s the whole design of the store and not just making things look pretty. It’s very, very creative.”