Offline Small Firms missing out on £52k a year
Small firms without a website are missing out on up to £52,000 of revenue per year, according to new research.
The survey of 400 small firms, carried out by web developer Mr Site, found that more than half of UK businesses do not have a website.
The research revealed that 56% of small firms with a website had seen their overall turnover increase with the launch of their site – with the average turnover rising by 37%. The poll also found that small firms without a website are missing out on potential revenue of £52,000 a year – equivalent to £235 billion in lost revenue across the UK.
“It’s incredible to think there are still so many small businesses in the UK without a website,”
said co-founder of Mr Site, Beatrice Hatherley.
“Our research clearly indicates how valuable it is to have a presence online, but it’s also understandable how they might struggle with the financial implications.”
The survey found that the perceived cost of setting up a website was the main reason for many small firms’ reluctance to go online. However, 25% admitted that they had no idea of how much it would cost to get started.
According to web consultancy Osborne Brook’s founder, Peter Osborne, few small firms can afford to be without a website.
“There is no real excuse for not having a website nowadays,” he said. “Websites have become a standard business card and a selling tool, and it’s usually the first way that potential customers will try to find out about you.”
Osborne added that cost no longer needed to be an obstacle for small firms.
“Prices can start from as little as £300 with an agency, or if you simply need a small brochure site, without any e-commerce function, it’s fairly easy to create your own, using a site builder like Yola.com
Most importantly, think about what your site is for: Are you trying to sell your products, attract overseas customers or use it simply as a marketing tool? Also bear in mind how you’ll attract relevant traffic. If in doubt, speak to a web designer who can advise you.”