Mailshots Online: Direct Mail Campaigns

Royal Mail launches mailshot tool for small firmsRoyal Mail has launched an online tool to help small firms create personalised direct mail campaigns.

The Mailshots Online service enables small and medium-sized businesses to log in, select an A4 letter or A5 postcard-sized design and add their own logo and text to create their own tailored mailout. Print, production and delivery are then handled directly by Royal Mail.

Businesses can either use their own database of customer contacts or purchase new contact lists from Royal Mail.

Using the sevice firms can send just one mailshot so of course, there is no minimum order level. Once an order is completed, Royal Mail sends an email to confirm the time of delivery.

Prices, including postage and envelopes, start from 66p for a postcard sized mail out, sent via second class post, and more for an A4 sized mail-out via first-class post.

“Many small-business owners find it too expensive, or do not have the time, to create professional marketing drives,”

said Royal Mail head of small business, Tim Rivett.

“Mailshots Online overcomes those problems with a web service that encourages creativity, whilst handling production, postage and delivery on a business’s behalf.”

Royal Mail’s new direct mail marketing service is geared up for SMEs who either have no experience of direct marketing or a limited budget and the postal service offer a free audit of business’ databases so that customers can improve the accuracy of their existing records.

There is also the option to try out Mailshots Online by registering and filling in your details to send one free mailshot.

For more information and to access the service, visit Royal Mail’s Mailshots Online website.

Related Articles

For small business advice look at our article on Direct Mail.

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