Energy Savings Trust says: business drivers go green
Think of the average company car driver and you probably don’t think of someone doing their bit for the environment. But all those business trips create large amounts of carbon dioxide: in fact, 16 million tonnes of carbon dioxide emissions is emitted by 3 million company cars in the UK each year. But a new study released today shows that, surprisingly, it’s business drivers themselves who are now driving the green agenda.
A new survey by the Energy Saving Trust provides a comprehensive insight into the motivational makeup of company car drivers, revealing ‘Responsible Roadies’ and ‘Eco Drivers’ – who are both interested in making environmentally friendly choices – and now make up 46% of company car drivers. They want to see greener cars being offered by their companies and more incentives to go green.
That still leaves 27% of business drivers who fall into the ‘Petrolhead’ category and 13% who are ‘High Milers’: two types of drivers with little regard for the impact their cars or driving styles have on the environment. And even if we take the good intentions of their greener counterparts into account, the fact remains that only 1% of those surveyed (4% of those termed ‘eco drivers)’ currently drive a hybrid or alternative fuel vehicle for work.
The research identifies five distinct “tribes” of company car driver:
- Responsible Roadies (27%)
Calm, respectful middle managers, mostly women, who aren’t fussed about their brand of car and are supportive of green issues.
- Petrolheads (27%)
Status-driven middle-aged male speeders who love knowing about cars and have little interest in green issues.
- Eco Drivers (19%)
Young middle managers who are sympathetic to green issues. Most likely to own a green car and use public transport for work.
- Cash Counters (15%)
Young junior executives who want to make money out of the car. They are ambivalent about green issues, disrespectful of other drivers and admit to driving fast and dangerously.
- High Milers (13%)
Older managers who are always on the road, don’t care about other drivers, green issues, brand status or making money out of the car. They’re sick and tired of driving for work.
Whichever tribe you belong to – and irrespective of the car you drive – learning how to drive more efficiently is better for the environment and typically results in fuel savings of up to 20%! As well as providing a useful e-bulletin that provides great tips on how to save money and drive more efficiently, the Energy Saving Trust is offering ten organisations the chance to win ‘smarter driving’ training. This consists of one-to-one instructor sessions worth up to £1,000 for groups of up to 32 employees. Find out more.