Small Businesses Offered Free Marketing Strategy Guidance
Business Link has urged small businesses to take advantage of the free guidance it offers to help them develop new marketing ideas as a way of dealing with the economic downturn.
Small firms can access several free marketing guides on the BusinessLink website, including ‘Know your market’, ‘Identify potential sales channels’ and ‘Build on existing customer relationships’. Business Link adviser Hina Joshi said:
“The beginning of the year is the ideal time to re–evaluate your marketing strategy and to make sure that you are doing all you can to maintain a steady customer base,”
“We advise businesses to really look after existing customers and increase their clientele by improving their marketing strategy and getting their brand recognised by people who may have never heard of them before,” she added.