Small Businesses Fail to Reap Benefits of Mobile Email

50% of small businesses admit to not using mobile communications effectively according to research commissioned by O2 and Reed Business Information (RBI).

Of the small business questioned with 50 or fewer employees, as many as half admitted they do not currently use mobile email despite rapid growth in the adoption of "email on the move" and the clear productivity rewards from its uptake.

Many SMEs don’t even have a formal business strategy to manage mobile communications let alone implement mobile email (61%) and of those businesses that do have a formal IT/communication strategy in place only 44% believed they were fulfilling their strategic commitments.

The key reason for failing to implement mobile email and use mobile communications effectively was cost, with a third of businesses believing that ROI could not be achieved despite the communications industry is currently moving toward flat rate mobile data charging.

The research is particularly timely for a business webinar hosted by O2 and RBI tomorrow morning. Experts from O2, RBI and Ovum will be providing advice on how to set up an effective communications strategy, staying abreast of developments in mobile technology and how to ensure your implementations will be right for your business.

The webinar is live on Tuesday 25th September 2007 at 11:00am BST and will last for 60 minutes.

To view the webinar visit www.computerweekly/webinar and register your interest in the O2/RBI event “Taking the confusion out of mobile email and Internet for your business”